Naomi Grabel, Project Associate
Marketing and Brand Strategy
Naomi Grabel is presently the CEO of the Friends of the Israel Philharmonic Orchestra. Prior to her assuming that post in 2016, she was Director of Marketing and Creative Services at Carnegie Hall where she oversaw that iconic institutions advertising, licensing, e-strategy, brand management, publications development and retail operations.
From 2006 through 2008, Naomi was Director of Marketing & Development, for the Sydney Opera House. In that capacity she led a major re-branding project for the organization as well as launching the first-ever philanthropy program for Australia’s leading arts center. Prior to that tenure, she was the Vice President of Marketing and Communications for Philadelphia’s Kimmel Center.
Other professional experience includes serving as Managing Director of Philadelphia’s Wilma Theater, Marketing Director of South Coast Repertory in Costa Mesa, CA, and Director of Communications for Houston’s Alley Theater.
Naomi has served on peer review panels for the National Endowment of the Arts and the New Jersey State Arts Council, and was on the Executive Committees of the League of Resident Theatres and of the Greater Philadelphia Theatre Alliance. She presently serves on the President’s Advisory Council of the Penn Museum, on the Board of Directors for Doug Varone and Dancers where she chaired the strategic planning process, and is the Co-President of the League of Professional Theatre Women, an international service organization promoting visibility and opportunities for women in theatre.
She has been a guest-lecturer at the Wharton School of the University of Pennsylvania, NYU, Duke University, SMU and Texas A&M. Ms. Grabel is a graduate of the Yale School of Drama and the University of Pennsylvania.